Best benefits for a generationally diverse workforce
Despite all the generational stereotypes, boomers, Gen X and millennials have a lot in common when it comes to the benefits they appreciate from their employers. Here are some things worth looking at if you are seeking ways to keep your generationally diverse workforce happy.
The good news is they’re not even that groundbreaking; most of what employees are looking for these days are just new twists on current offerings.
1. Vacation time
Time off ranks high amongst popular benefits across all generations. Vacation, relaxation and exploration are all a big draw for millennials, Gen X and boomers. Taking time off can reduce burnout in employees and increases overall productivity when they return. Some companies even offer vacation stipends to encourage employees to use their vacation time. Overall employees just need to feel supported in their choice to take time off.
Planning for and taking time off benefits individual well-being and professional success, business performance, and the broader economy.
2. Convenient health
Everyone is looking for easier ways to manage their health concerns. Unfortunately, most adults are likely to put off seeing a doctor for a health issue if they think the issue may take care of itself. Boomers, Gen X and millennials want quick, low cost responses to their concerns when it comes to health. The good news is these three generations are very keen on convenience care options, like vaccines that are available on-site and mobile support options such as online chat or 24-hour call lines.
According to Solutionsreach “over half of boomers, 60 percent of Gen X and 70 percent of millennials want online, email and text communication options.” Coverage that includes convenience care options, paperless communications, and offers on-site vaccine clinics is preferred across the workforce.
Flextime is what everyone is looking for these days. According to Gallup’sState of the American Workplace, more than 47 percent of people across generations would change jobs to gain flextime. Flextime conveys to your employees that you trust them to get their work done and to be reachable when needed. This allows them the flexibility to balance life. Employees use their flexible hours to prioritize things like attending health appointments, running basic errands, or to avoid commuting in dangerous weather. Employees who aren’t worried about missing doctor appointments or trying to skip out early to get their kids from school can focus more on their work while they’re working.
4. Culture perks
To stand out from the crowd many companies are coming up with creative benefits that express their company values. Event tickets, volunteer hours off, company outings and athletic competitions are the new breed of workplace community building. Perks that encourage employees to engage in the values of the company outside of work create shared experiences – like REI’s “Yay Days,” which are two paid days a year that REI employees can use for outdoor activities. Activities and hobbies can build a community of people who will all have something in common to bond over. When employees like the people they work with and the employers they work for retention becomes a lot easier.
Needing some inspiration? See how employers have implemented fun ways to support their employees, regardless of age.